martes, 17 de septiembre de 2013

DON'T SWALLOW YOUR GUM @ CUBAN AMERICAN PHOTOTHEQUE



The Cuban American Phototheque Foundation is proud to present Rafael Lopez-Ramos’ solo exhibition Don´t Swallow your Gum, displaying new digital works that approach photographic images as found objects while appropriating printed materials that fall into the interest field of his Wonderland series, by turning a high-resolution scanner into a peculiar camera obscura. A multilayered image emerges from this process, giving place to a new graphic object that is beyond the classic “ready-made” notion as it is actually closer to a remodeled construction, an altered piece of clothing or a refurbished electronics: old objects to which a cluster of new meaning and qualities are insufflated.

Lopez Ramos’ Wonderland series premiered last year at the17 Frost Art Space, in Brooklyn, New York. His artworks are usually structured on multiple visual and semantic layers of contrasting iconographies from which a concept emerges. This new series analyzes the recurrence of sex in commercial advertising, and women in their double roll as a target and a commodified “object of desire” for those ad campaigns. As Marshall McLuhan noted, “the ad men are constantly breaking through into the Alice in Wonderland territory behind the looking glass, which is the world of sub-rational impulses and appetites.” This sex narrative carries a dark metaphor of our zeitgeist, while emulating the obscenity level of certain social, economic and political events we are currently witnessing in Europe and North America. Sex served as a side dish for finances and politics or a naughty collateral for toxic mortgages.


Saturday, September 21 -Bird Road ArtWalk
7:00pm - 10:00pm

Cuban American Phototheque Foundation

4260 SW 74 Ave.
Miami, Florida 33155 
The Bird Road Art District 
Ph. (786) 360-9333

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